European teleport and broadcasting services provider STN is spearheading a new commercial initiative to help Asia Pacific content owners and broadcasters reach new audiences. The Slovenian provider of transmission services and solutions has invested in additional resources to help Asia Pacific broadcasters grow their businesses in markets including Europe, Africa and the US, and help broadcasters take advantage of what it says is the growing phenomenon of ‘diaspora broadcasting’. STN offers a portfolio of media services including playout, multicast and uplink.

“Today people are more mobile than ever before, and we see consumers more readily moving from country to country to pursue career and business opportunities,” explained STN manager Anver Anderson. “In particular there are growing communities in the Middle East, Africa and the US of people who have moved from the Asia Pacific region to develop their careers. With their increasing prosperity and buying power, those communities are keen to be entertained in their own language with original content from their country of origin.”

Read more: Rapid News